WiMi Hologram Cloud, one of the largest holographic visions in China, listed IPO at NASDAQ in the United States. WiMi Hologram Cloud plans to continuously make significant investments in enhancing its AR and holographic technology, such as multidimensional modeling and projection, simulation, cloud computing, distributed computing and the ability of holographic AR content delivery and projection, etc. WiMi Hologram Cloud’s technology strategies also include the development of its bid data capabilities and artificial intelligence technology. For example, WiMi Hologram Cloud will continue to make significant additional investments in enhancing analytical capabilities, aiming to have an in-depth understanding of its customers and end users and provide them with more personalized AR experience.
Holographic Ecological System
WiMi Hologram Cloud plans to continue to improve and strengthen existing technologies, maintain industry leadership and create an ecological business model. At present, the holographic face recognition technology and holographic face change technology of WiMi Hologram Cloud are being applied to the existing holographic advertising and entertainment business of WiMi Hologram Cloud, and the technology is also being upgraded in order to make breakthroughs in more industry fields. WiMi Hologram Cloud is targeted at building a commercial ecosystem based on holographic technology applications.
WiMi Hologram Cloud’s holographic AR advertising software allows users to insert real or animated 3D objects into the video and then seamlessly integrate them into the video. WiMi Hologram Cloud’s online holographic AR advertising solution embed the holographic AR advertisements into films and programs hosted by China’s leading online video media platforms. As of the year ended December 31, 2018, the holographic AR advertisements made using WiMi Hologram Cloud’s software have received about 6.6 billion views, while the number of views in the year ended December 31, 2017 was approximately 4.9 billion person-times. In the year of 2018, WiMi Hologram Cloud had 121 customers, and in 2017, WIMI had 97 customers. In 2017, the average revenue per customer was 1.4 million yuan, and in 2018, the average income per customer was about 1.5 million yuan. The average revenue per customer is calculated by dividing the total revenue of AR advertising by the number of customers. Due to the advancement in technologies, WiMi Hologram Cloud can embed more content in advertising, thus promoting an increase in average income. (* Source: U.S. SEC - FORM F-1, WiMi Hologram Cloud Inc., Securities and Exchange Commission (SEC), June 27, 2019.)
The income of WiMi Hologram Cloud mainly comes from holographic advertising and holographic entertainment. The probability of WiMi Hologram Cloud is outstanding, and the net profit has increased from 7.333 million yuan in 2017 to 8.921 million yuan in 2018. the net profit has increased from 2.222 million yuan in the first quarter of 2018 to 3.749 million yuan in the first quarter of 2019, with an increase of 1.526 million yuan and the growing rate of 68.7%. The total revenue of WiMi Hologram Cloud has increased from 4.922 million yuan in the first quarter of 2018 to 7.849 million yuan in the first quarter of 2019, with an increase of 2.926 million yuan and the growing rate of 59.5%. WiMi Hologram Cloud’s total revenue was 225 million yuan in 2018.
According to the reports of Unicorns Had Known Earlier, WiMi Hologram Cloud integrates the identity of holographic AI cloud software developers, service providers and operators, and has become one of the largest integrated platform in the holographic AI field in the country. if there is no chip, it is difficult to combine with the algorithm. In this process, the boundary is blurred. With the continuous evolution of technology, the constant deepening of the scene raises more needs. At this stage, an important scene will be selected for the Internet of Things to better combine computing power with application services.
* Source: U.S. SEC - FORM F-1, WiMi Hologram Cloud Inc., Securities and Exchange Commission (SEC), June 27, 2019.
Name: Tim Wong
Organization: BJ Overseas News